It’s a foregone conclusion that businesses today need to have a strong online presence, but the truth is that you need more than just a presence: you need a positive presence that lets people know who you really are.
Studies show that more than 90% of all consumers now use the Internet to find and research products and companies, and of those searchers, 99% of them never get past the first page of results! This means that people shopping for services such as yours turn to the Internet to learn more and they typically will find – and believe – whatever they find on the first page of search results.
They may find good information about your company and positive reviews of your services – just what you would expect if you do your best to provide quality products and honest service. But what if they don’t? What if just one disgruntled employee or unhappy customer decides to ruin your online reputation and posts a lot of negative information about you? Whether it is true or not, people are going to believe it.
The fact is that whatever people find online controls the actions they will take when it comes to purchasing products and signing up for services.
You need to be sure that what they find about you says what you want it to say, which means you must not only have an Internet presence, you must also manage that presence. What does that mean? In a nutshell, managing your Internet presence means that you make sure that the image your business presents online is a positive one.
Reputation management is essential for ensuring that your business presents itself in the way that you want it to be presented. This isn’t done in a single moment or with just a few actions, but is actually an ongoing process that continually monitors your business’ online presence and makes sure that what customers see is positive. This is often a complicated process, as opinions posted online are not usually something that you can simply delete; reputation management requires constant updates and inputs from other sources to offset the negative impact of unfavorable comments and to make certain that such remarks are seen by few, if any, potential customers.
This ongoing effort to manage your business’ reputation means that your company will be seen favorably by those searching for the services or products that you sell. In turn, this makes new prospects more likely to contact your business and become customers. Without reputation management, these people might see only negative information about your company and decide to take their business elsewhere. This is the reason that good online reputation management is vitally important for any business.
Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author’s signature, and all links completely intact.