All companies need online reputation management.  

The reason doesn't have to be negative link suppression. We work with many clients that have zero negative postings. This is called pro active reputation management. By highlighting the great things your company does from job creation, providing great customer satisfaction, or charity/community involvement. Show casing these things about your business will have a residual effect on creating new customers and create a shield with new web properties against potential negative postings in the future.