Online reputation management, or ORM for short. 

Is a way of controlling what the Internet has to say about you. More specifically, ORM allows you to suppress false or misleading information and lets your clients and potential clients to see you in the best possible light. Managing your reputation doesn’t mean that you’re going to lie to people, but you are going to get rid of inaccuracies and information that may have been posted by a single angry customer or even one of your competitors.